Tenerife features in Thomson TUI’s new promotional video

The British tour operator Thomson, part of TUI, has launched the largest promotional campaign in its history with an investment of €5.8 million, with a video campaign which was filmed in Tenerife . The ‘spot’ has been broadcast in prime time on some of the most watched programs in the UK such as  ‘X Factor’, with millions of viewers each week, and features spectacular images of the main attractions of the island of Tenerife as a tourist destination.

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The vice president and chief executive of the Cabildo Insular de Turismo, Carlos Alonso highlighted  yesterday the importance of this promotion, at virtually no cost to the island, that ‘the island is the subject of a very effective promotion, given the enormous impact it is having in the UK’. The counselor explained that ‘this initiative can be a real boost for reservations for Tenerife for both Christmas and the New Year’. This promotional campaign was launched in the UK in late October and runs until May 2012. The spot can be viewed, in its 90 second version here :