Canary Islands 2012 Fitur stand to cost €711,000

The Canary Islands government has allocated €711,000 for this years stand at Fitur, one of the largest International Trade Fair in the world, to be held in Madrid from 18th to 22nd of January. Specifically, the assembly of the structure will cost €466,000, while the price of space will cost €245,000. This years budget is similar to that of 2010. The stand will occupy an area of 1,825 square meters and is the same that is used already in the World Travel Market (WTM) in London and is also used in the Berlin Fair. The main objective is to restore ‘national tourism’, which fell 10% in 2011 over the previous year, according to provisional data provided. In its attempt to ‘stand out’, the stand will have, among other technology, four multi-touch screens to view photos, videos and documents and a ‘Kinect’ system, capable of detecting movements of people.