Gran Canaria strikes deal at WTM with Thomson and First Choice Fly

Yesterday (Wednesday, 9th November 2011), at the World Travel Market in London, the Gran Canaria Tourist Board sealed a deal with the companies Thomson and First Choice Fly, part of TUI company, to strengthen the brand of Gran Canaria in the UK tourism market.  The Gran Canaria ‘brand’ will be enhanced in the UK and the growth forecasts for this winter are 4%, as Gran Canaria expects to increase its British market share by 12%, according to the Insular Council in a recent press release.
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The development of these new marketing strategies will help boost Gran Canarias effectiveness in attracting tourists. Currently are 15 flights each week from Manchester. Flights will be reinforced with three-weekly flights with the airline Jet2 from Manchester, Newcastle and Leeds. Ryanair will adding more capacity between Gran Canaria and Italy, Eastern Europe and will open new routes to Gran Canaria from the Spanish mainland. In 2012 there is expected to be an increase of 10% thanks to the deal between Thomson and First Choice Fly who will campaign together with the Gran Canaria Tourist Board to strengthen their market position.